
BT Quarterly initiative for 22,000 Customer Service Advisors
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Developed, and produced quarterly magazine video for trainer-led marketing
communication targeting 22,000 call centre advisors to ensure they were informed
of new BT customer initiatives. Incentivised follow-up and feedback via BT Intranet
to test and reinforce acquired knowledge.
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Produced for Skybridge: www.skybridgegroup.com
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